Recently, Google announced the largest update to the search service in the last 5 years. Who will the new algorithms touch and what will change?
What are you talking about?
Google is popular for constantly restoring search methods: in the usual case, it takes 9 configurations per hit. Today’s modification is called the most massive in the last 5 years.
The search engine has implemented BERT (Bidirectional encoder representations from transformers). This is a way to finish a natural language ( language of reference, spoken language-ed. ), Which allows you to analyze the relationship between words, understand the context of the request. In detail, the method has learned to better consider and analyze causes.
At first, the development worked only in the British language for queries in the United States, but on December 10, Google added to the list of the most popular 70 languages, including Ukrainian and Russian.
“ This probably means that if you found an“ avocado for breakfast, ”then take information about the benefits or dangers of an avocado for breakfast and various options for dishes. But in a request for an“ avocado for breakfast, ”the user may well find the availability of breakfast in the shelter in front of the name “Avocados ,” says Bodry Malenko, lead director of Mediamonitoringbot.
Therefore, websites, pages and words will now become even more critical. The value will be returned to results that more literally meet user requests.
“Some experts say that now Google will be more directly interested in the authority and expertise that was used. Perhaps the addition of the word” specialist “has an elementary effect on the result,” writes Alexander Nigmatulin from St. Petersburg. PRNEWS.IO – yes.
Hidden dangers
Google claims that with the advent of BERT, the content itself has become even more important – especially unique, effective, expensive and appropriate. For pages that convey words to people, there will be almost no danger in any case. But despite all of the above, those resources that are trying to produce content for search robots have every chance of being in a not-so-good place.
Web sites have every chance of losing some of the traffic due to the fact that protests against the requirements will be reflected in enlarged fragments (the content that you see in the output before the heading-ed. ). This probably means that users will receive relevant information if they don’t go to the website.
The zero-click strategy is fully suited: users will satisfy their original curiosity even if they don’t access the website.
How to stay in the top?
All over the world, there are almost no special latest releases needed to enter websites anyway. Surnames are appropriate here – the first should be focused on concluding tasks for users.
With the formation of the zero-click strategy, which we have already discussed above, Google proves that businessmen are very good at using innate services, for example, Google My Business .
